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Promotion

Although there are many similarities between SEO for Yandex and website promotion in Google, it is different from optimization for Yandex. These are the essential steps to achieving high rankings on Google.

The website has high-quality, helpful content (unique texts and complete answers to user queries, expert disclosure of topic, high-quality photos, videos, and expert disclosure of case).

The site’s convenience for the user.

Quality links to your pages on reputable websites.

Google search engine optimization is simple: create a user-friendly website and rank high in Google search results. However, many subtle nuances go beyond the well-known and lengthy, tedious work.

Website promotion in Google

Google search engine optimization consists of six main stages:

  1. Technical optimization.
  2. Selective selection of promotions.
  3. Content-based on keywords.
  4. Improvements in behavioral factors.
  5. Building the link mass.
  6. Let’s talk a bit about each stage.

 

Technical audit

An audit of the technical part is required before we can begin to promote sites for Google. If this is not done, technical errors can hinder optimization and decrease the effectiveness of other activities. This includes:

Modification or creation of the mobile version, responsive design, or AMP pages. Google places much emphasis on the mobile-friendly design of its site. Mobile-First has been established. This means that site content is now crawled and indexed using a specific crawler for smartphones. Pages are then saved and evaluated to ensure they work well on mobile devices.

You will need either a separate mobile version or a responsive design that adapts to the user’s screen resolution. You can also create AMP versions for your promoted pages. They load quickly and can be used on tablets and smartphones.

Speed uploading pages. Mobile-First has made website speed essential. After all, mobile devices don’t have the same fast internet that computers do. This rate rise can be achieved using various measures, including compressing large images and optimizing the site code.

Switch to HTTPS. Google places much importance on protecting users’ data. These data were transmitted unencrypted by the old HTTP protocol.

Configure redirects (301) and handle 404 errors. Every site is subject to constant changes – pages can be deleted, moved, “glued,” or moved to another address. These changes are necessary to ensure that Google robots don’t exclude essential pages from the index. On the contrary, they won’t show pages that no longer exist in search results.

Make CNC (human-readable URLs) A person should read the URL text and understand the contents. This is most often done by simply transliterating the page title. This is not possible for all site engines. Reconfiguration is necessary.

Eliminate duplicate pages. It is a common problem when content is repeated on pages that have different addresses. This can interfere with promotion. The search engine will consider pages like this non-unique and not index them. It will also show you a completely different page in search results that you should promote.

Site crawlers can help you identify other errors and fix them. Multiple page meta tags can be duplicated, too long, short, or empty titles or descriptions, broken links between pages or pictures – all of these errors can easily be detected with various scanners.

Compile robots.txt. This file contains the “instructions” that the search engine needs to know which pages it should index and which not. This file helps to avoid duplicate pages and show the service pages of the site when searching.

Create sitemap.xml. Sitemaps are helpful for search robots to quickly index pages, even new ones.

Use shema.org micro markup. It makes pages appear better in search results and is indexed quicker.

Google Search Console connection. An analog to Yandex, this Google tool is free. Webmaster allows you to analyze the indexing of a website in Google, exclude low-quality links, view search queries, and more.

Collecting semantics for promotion

We select the requests that will promote your pages. These are words and phrases that you or your customers search for in the search engine.

Three stages of working with semantics on a Google website promotion:

  1. All possible queries related to your topic. We draw on several sources: statistics from Google, keyword suggestions, keywords promoted by your competitors, and user queries from Google.
  2. Analyze frequency, competition, commercialization of queries. Rejection of keywords that aren’t suitable for promotion (too informational, too competitive, etc. ).
  3. Clustering allows you to group requests according to their meaning and user goals. Then, it distributes such groups across your site pages for promotion.

After gathering the complete semantics and grouping them, we modify or change the existing site structure: add pages and sections and “glue” others. This structure is optimized for Google and meets the needs of users. Each semantic group is assigned a page, where the user will find all the relevant information and no unnecessary details.

Website content

We also create text, images, photos, and videos for each page. There are several requirements for content:

  1. Conforms to the EAT principle (expertise. authority. reliability).
  2. It should be valuable and unique to the user.
  3. Includes a natural number of keywords for promoted queries (texts).

EAT (eat) This is a new method of evaluating Google websites. The search engine is looking for texts and other content that has been prepared by experts, professionals, or people who are knowledgeable about the topic. The content must not contain factual errors and links to other sources. Additionally, the site must be credible with detailed information about the company, contact information, responses to comments, feedback options, etc. This is a list of things that you should know. This is particularly important for topics like medicine, finance, and security. However, it also works in other areas.

Relevant text for pages. We prescribe several factors when compiling technical specifications for copywriters. These include keywords and how they should appear in the text, their number, volume, uniqueness, etc. The EAT principle, user-friendliness, and optimization for queries are all considered when creating the texts for pages. The page’s text is organized and formatted to make it easy for search engines to understand and comprehend. You are welcome to add tables, lists, infographics, and other related content.

We work with meta tags Title and Description to help the search engine as well as the user. Google can understand what the page is about by adding keywords to these tags. The Description meta tag’s text is written to attract the attention of potential clients on the search results page. To draw attention, you can add Emoji emoticons to the Description meta tag or micro-markup.

Behavioral factors

Google’s site rankings algorithms are based on behavioral factors. They can be divided into three categories:

  • The site click-through rate for search results
  • User Behavior on the Site
  • The percentage of refusals when the user has visited one page but left the site.

We are working to improve these areas.

Snippet clickability. A snippet refers to a page title or short description that the user sees in the search results. The goal of the snippet is to get the user to click on it and visit the site. This is a good thing in and of itself, but it also serves as a crucial behavioral signal for Google.

It is essential to include keywords in your snippet and make sure you have the correct text. You can increase the attractiveness of your description and title by adding a micro-markup.

Site behavior. How long have visitors been on the site? Did you click on buttons or fill out forms? Did you watch videos? Scroll down the page. Did you go to another page on the site? Or did you return to the search engine again? These and other factors are monitored by Google and used to determine the usefulness and convenience of the resource. These parameters are analyzed using analytics systems. We then work to improve the site’s user-friendliness, add links to pages that appeal to the user and refine the design and text. We will do our best to make visitors feel valued and convenient, and we will also ensure that he interacts as much as possible with the site.

Pages with a high bounce rate. Google perceives high bounce rates as a negative behavior factor. This means that the page didn’t interest the user. We do everything we can to keep the visitor on the site for as long as possible. Problem pages that have a high value for this parameter are given special attention.

Working with external references

Google website promotion is more focused than Yandex on building external links to the site. The old strategy of buying cheap links to promote websites hasn’t worked in a while. The search engine tracks links’ quality, subject matter, the dynamic of change, and other parameters. He concludes that the site’s link mass is either artificial (which can be fatal) or natural (which can be good span>

We think through the strategy for link promotion, choose suitable donors, and make the link profile as natural and natural as possible.

Promotion with Google with us

It is challenging to promote sites for high rankings in Google search results. However, the best long-term effects can be achieved by optimizing your site for Google search results. Even a single high-quality optimization can have a lasting impact on your website.

We’re here to assist you. We have years of experience working with Google and can guarantee your site’s growth.